Derailleur Packaging

The front of a clamshell package for Gravel Tech, a fictional brand.
The front of a clamshell package for Gravel Tech, a fictional brand.

Objective:

  • To create a retail packaging solution that allows customers to both view and remove the product without damaging the package itself.

Deliverable:

  • A modified clamshell package with thermoformed plastic shells that are closed together with tabs on an E-flute hinge/back.

Challenges:

  • Determining what thickness of plastic to use.
  • Countering the webbing caused by the draw depth of the rear plastic shell.

Successes:

  • Fabricated a wood mold for thermoforming.
  • Created my very first packaging prototype using rudimentary thermoforming technology.

Potential Improvements:

  • Prevent corrugated bowing by scoring the hinge instead of just creasing.
  • Further develop the graphics to have a stronger presence.